Sunday 2 March 2014

Ida Leo

 


On Your Marks – photo by Nigel A. JAMES



Leaving her Mark



Finding something to do in retirement is never a problem for Ida Leo of Canada. She always has more than enough on her plate, and is always busier than most. But, there is one thing that she does that adds an element of familiar colour to evenings with books in front of the fire!

Reading is enjoyed by very many people, and, bookmarks are as essential to readers as are brushes to artists. And, bookmarks, until Aida reinvented them, were nothing other than functional strips to indicate one's place in a book! But, that was then, and now things are different!

Aida's very special and very unique bookmarks have not only made history, they have also become history - and all in a personalized manor!

It all started in 2001. Ida was reading War and Peace for the third time, and instead of her usual habit of using an old shopping list as a bookmark, she used, instead, and for no real reason, a photo of her daughter. And so, when she came back from answering the phone, she was met with a smile when she picked up her book! And, what could be better?

And soon the rest of her family were catching up on their pasts with bookmarks by Ida. And it didn't stop there. Word spread, and within just a very short space of time, Ida was getting dozens of pictures through the post to convert into bookmarks.

And now, reading and remembering has become something more liquid. Aida now makes personalized coasters as well. There is something for everyone! And this is the best thing that could happen to old family snaps.

Previously, old boxes in attics had been the domain of long forgotten dusty family albums, and now, thanks to Aida, photos of families and friends have once again assumed centre stage in our lives!


And, what about Ida's long winter evenings? They are no longer long. They have become far too short with plenty to do! It seems that bookmarks by Aida are on everyone's lists! Aida is certainly leaving her mark!



Picture Post
(for full size image please click onto picture)
Card Game at Helena Seidel's restaurant -
Vienna Feb. 2014

Waitress at Helena Seidel's

Way Home
Vienna Feb.2014

All photos by Nigel A JAMES
Please click onto "My Photo Blog"!

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I have been writing the Diaikom since 2009.  Regular short stories, interviews, essays, recordings and more. All taken from life.  I have me...