On Your Marks – photo by Nigel A. JAMES
Leaving
her Mark
Finding
something to do in retirement is never a problem for Ida Leo of
Canada. She always has more than enough on her plate, and is always
busier than most. But, there is one thing that she does that adds an
element of familiar colour to evenings with books in front of the
fire!
Reading
is enjoyed by very many people, and, bookmarks are as essential to
readers as are brushes to artists. And, bookmarks, until Aida
reinvented them, were nothing other than functional strips to
indicate one's place in a book! But, that was then, and now things
are different!
Aida's
very special and very unique bookmarks have not only made history,
they have also become history - and all in a personalized manor!
It
all started in 2001. Ida was reading War and Peace for the third
time, and instead of her usual habit of using an old shopping list as
a bookmark, she used, instead, and for no real reason, a photo of her
daughter. And so, when she came back from answering the phone, she
was met with a smile when she picked up her book! And, what could be
better?
And
soon the rest of her family were catching up on their pasts with
bookmarks by Ida. And it didn't stop there. Word spread, and within
just a very short space of time, Ida was getting dozens of pictures
through the post to convert into bookmarks.
And
now, reading and remembering has become something more liquid. Aida
now makes personalized coasters as well. There is something for
everyone! And this is the best thing that could happen to old family
snaps.
Previously,
old boxes in attics had been the domain of long forgotten dusty
family albums, and now, thanks to Aida, photos of families and
friends have once again assumed centre stage in our lives!
And,
what about Ida's long winter evenings? They are no longer long. They
have become far too short with plenty to do! It seems that bookmarks
by Aida are on everyone's lists! Aida is certainly leaving her mark!
Picture Post
(for full size image please click onto picture)
Way Home
Vienna Feb.2014
All photos by Nigel A JAMES
Please click onto "My Photo Blog"!