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A Pressing Reaction
Writing
from India, Meera Rao paints us a very vivid and lively
picture of Indian newspaper reading. It's one of the most important
and fascinating aspects of Indian daily life.
And,
everyone does it! Everywhere you look, everyone has a paper. Life on the entire sub-continent would be
unimaginable without them. And, what’s
happening in the Indian newspaper world is exactly the opposite
of Europe. The facts are amazing!
Readership
of Indian newspapers grew by an enormous
8,23% in 2011/12, and quoting the Indian Express, Meera Rao tells us
that there are 14,508 newspapers in India, of which, 11,775 are owned
by individuals. And, when it comes to circulation, the
figures are just as amazing.
The
Times of India leads with a breathtakingly daily
print-run of no fewer than 37,460,929 copies; the
number of actual readers can only be guessed at! Unfortunately,
Meera Rao doesn’t provide statistics concerning India’s other
papers, but, they too, I imagine, must be just as impressive.
This
is a very positive report about newspapers, and, maybe it wouldn’t
be a bad idea if the Europeans were to take a glance at
what the Indians are doing better than we are! Let's take a
leaf out of their book and start writing papers to
read and enjoy!
Which
paper do you read?
Vocabulary
breathtakingly
– atemberaubend
circulation
- Auflage
enormous
- riesig
glance
- Blick
grew
(grow/grew/grown) – wuchs
lively
- lebendig
opposite
- Gegenteil
print
– Drucksache
print-run
– Druckauflage
readership
- Leserschaft
vivid
– deutlich/lebhaft
unimaginable
- unvorstellbar
take
a leaf out of their book!
- .. das gleiche machen ..
Questions
What kind of
picture does Meera Rao paint of Indian newspaper reading?
Do many
people in India read newspapers?
How many
newspapers are there in India?
What is the
circulation of the Times of India?
How does
Meera Rao describe the print-run of the Times of India?
How many
individuals own newspapers in India?
Which paper
do you read and why?
