Paris Maderna

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In those days, Paris Maderna was a young inventor - or reinventor of things that had already been invented. He was a colourful character. And, when I got to know him, he was busy reinventing the bike. And, one of his ideas was not only brilliant, but rather unusual as well.

Paris Maderna's new bike looked more like a bed with three wheels than a bike. And, to ride it, one had to lie in it, not sit on it, and the pedals were up at the front and coupled to the front single wheel. And, riding it, Paris Maderna promised, was not only simple, but comfortable, too. And, I remember quite clearly the day that I saw it in action.

To begin with, Paris Maderna explained how it worked. To steer to the right, one had to lean to the right, and vice-versa for left. There was no other way. The bike had neither steering wheel nor handlebars and to stop, one had to simply stop pedalling. It was all very simple. And, then with a smile and a grin Paris Maderna lowered himself into his bike and got ready for action.

And soon, Paris Maderna and his bike were moving at speed. And then, at just the right distance from the fast approaching concrete wall, Paris Maderna leaned to the right. Nothing. The bike kept on going. Paris Maderna then leaned to the left. Again nothing. And then, with one last desperate effort, Paris Maderna leaned again to the right. And, the bike started turning. Everyone breathed a sigh of relief. But, the wall had been quicker than Paris Maderna, and the sound of the crash told it all. All we could do was help Paris Maderna out of the wreckage and take him next door for a beer.

But, of course, Paris Maderna didn't give up and soon he was back on the road. This time with steering and brakes. And now, all these years later, his range of products is not only exciting, but varied as well. The new age of cycling is here, and the hard work and peddling has been done by Paris Maderna! Persistence pays off and Paris Maderna peddled to the top in a painfully colourful way.

Paris Maderna – a colourful person with a range of colourful products.